{"id":22999,"date":"2025-07-17T09:20:12","date_gmt":"2025-07-17T09:20:12","guid":{"rendered":"https:\/\/www.yataghanjewellery.com\/sa\/?page_id=22999"},"modified":"2025-07-19T17:42:12","modified_gmt":"2025-07-19T17:42:12","slug":"our-story-2","status":"publish","type":"page","link":"https:\/\/www.yataghanjewellery.com\/sa\/our-story-2\/","title":{"rendered":"Our story"},"content":{"rendered":"<h2>our story<\/h2>\n<h2>2008 \/<\/h2>\n<h2>year of foundation<\/h2>\n<p>\t\tFounded in 2008 YATAGHAN was born from a desire to craft fine jewellery that honors heritage, while embracing modernity <strong>rooted in the cultural richness of Saudi Arabia<\/strong>, and inspired by the purity of architectural forms.<br \/>\n<\/br><\/br><br \/>\nEach piece reflects a soulful balance of tradition and innovation. Over the years, YATAGHAN has grown into a symbol of timeless, elegance and quiet strength, celebrated for its craftsmanship, ethical values and <strong>designs etched with the essence of individuality.<\/strong>\t\t\t<\/p>\n<h2>Sarah Abudawood<\/h2>\n<h2>Founder &amp; CEO<\/h2>\n<p>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\"><path d=\"M42.6953 27.4766C42.6953 30.41 43.462 32.8733 44.9953 34.8666C46.082 36.24 47.5564 37.1422 49.4187 37.5733C51.252 38 52.9853 38.03 54.552 37.6666C55.0853 40.8333 54.2187 44.1866 52.0187 47.74C49.8142 51.2911 46.972 53.9611 43.492 55.75L48.762 63.3333C51.4287 62.0133 53.962 60.34 56.2953 58.3166C58.662 56.2933 60.762 53.9666 62.6287 51.3366C64.4953 48.7066 65.8953 45.7366 66.7953 42.37C67.6953 39.0033 67.9453 35.57 67.5153 32.0366C66.9553 27.37 65.4487 23.6366 62.9953 20.87C60.5442 18.0678 57.4909 16.6666 53.8353 16.6666C50.6187 16.6666 47.9487 17.6333 45.8353 19.5933C43.7442 21.5133 42.6998 24.1444 42.702 27.4866L42.6953 27.4766ZM12.282 27.4767C12.282 30.41 13.0487 32.8733 14.582 34.8667C15.6709 36.2666 17.1453 37.1744 19.0053 37.59C20.872 38.0011 22.5831 38.0255 24.1387 37.6633C24.672 40.7966 23.8387 44.1633 21.632 47.73C19.432 51.2633 16.592 53.93 13.112 55.73L18.3687 63.3333C21.0375 62.0133 23.5487 60.3411 25.902 58.3166C28.29 56.2631 30.411 53.9181 32.2153 51.3366C34.0687 48.7033 35.4487 45.7366 36.3487 42.37C37.2629 39.0059 37.5086 35.4953 37.072 32.0366C36.5187 27.37 35.0187 23.6366 32.572 20.87C30.1275 18.0878 27.0798 16.6967 23.4287 16.6967C20.2064 16.6922 17.5375 17.6666 15.422 19.62C13.3309 21.54 12.2842 24.1711 12.282 27.5133L12.282 27.4767Z\" fill=\"#C1A473\" fill-opacity=\"0.3\"><\/path><\/svg><br \/>\n\t\t\t\tSaudi designer and entrepreneur Sarah Abudawood founded YATAGHAN in 2008 with a bold vision: to redefine fine jewellery in the region through a lens of cultural depth, modern elegance, and personal meaning. With a background in design and a lifelong passion for architecture and heritage, Sarah merges the richness of Saudi tradition with the quiet power of minimalism, creating pieces that are not only timeless, but deeply human.<\/p>\n<p>Under her leadership, YATAGHAN has grown into one of Saudi Arabia\u2019s most iconic jewellery houses, celebrated for its craftsmanship, its celebration of identity, and its unwavering commitment to empowering women through design and storytelling.<\/p>\n<p>Beyond her work at the bench and the boardroom, Sarah is a fierce advocate for the next generation of creatives. She is dedicated to mentoring and inspiring emerging designers to lead with purpose, authenticity, and pride in their roots, ensuring that the future of design in Saudi Arabia is as fearless and vibrant as its legacy.\t\t\t<\/p>\n<h2>What inspired the name &#8216;YATAGHAN&#8217;?<\/h2>\n<p>\t\tThe name YATAGHAN is inspired by the graceful curve of the Ottoman Yataghan sword,<br \/>\na symbol not only of strength and precision, but of balance.<br \/>\n<\/br><\/br><br \/>\nA sword can be used to fight for what you believe in, or defend what you love. Embodying both power and protection, this duality reflects the rhythm of our daily lives were softness and strength coexist.<br \/>\n<\/br><\/br><br \/>\nAt YATAGHAN the same balances echo in every design\u2026<br \/>\nTimeless, intentional, and created to honor both the heritage we come from, and individuality we stand for.\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"106\" src=\"https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-20.png\" alt=\"\" srcset=\"https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-20.png 1328w, https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-20-1000x104.png 1000w, https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-20-768x80.png 768w, https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-20-18x2.png 18w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>How does Sarah Abudawood blend YATAGHAN inspiration into modern JEWELLERY, reshaping Saudi online retail?<\/h2>\n<p>\t\tInspired by the spirit of the YATAGHAN, an enduring symbol of strength, precision and grace; Sarah sculpts sentiment into timeless jewellery that bridges heritage and modernity. Since founding the brand in 2008, she has pioneered the online fine jewellery movement in Saudi Arabia, becoming one of the first to set the standard for a new era in luxury retail.<br \/>\n<\/br><\/br><br \/>\nAt YATAGHAN, each piece is meticulously handcrafted by artisans, where natural beauty, minimalist design, cultural richness, and Sarah\u2018s deep admiration for architecture come together.<br \/>\n<\/br><\/br><br \/>\nMore than adornment, each YATAGHAN creation is a vessel for storytelling, embedding fragments of Saudi culture, identity, and legacy in to pieces meant to be worn, enjoyed, and\u00a0 treasured for generations.\t\t\t<\/p>\n<h2>From Architecture to Gemology: How does<br \/>\nFOUNDER&#8217;S journey shape the unique DNA of her<br \/>\nJEWELLERY collections?<\/h2>\n<p>\t\tSarah Abudawood\u2019s journey from architecture to gemology, is etched into every YATAGHAN creation. Her early love for form, structure, and spatial harmony naturally evolved into a passion for fine jewellery, where scale meets sentiment, and design becomes deeply personal.<br \/>\n<\/br><\/br><br \/>\nGuided by her trained eye and intuitive sense of proportion, Sarah reimagines traditional motifs through a minimalist lens, crafting pieces that are both sculptural and soulful.<\/br><br \/>\nThis seamless blend of architectural precision and gemstone artistry is what gives YATAGHAN its unmistakable identity: modern yet rooted, bold yet refined, and crafted to resonate with your soul and echo your story silently, powerfully, and eternally.\t\t\t<\/p>\n<h2>WHY YATAGHAN IS THE CELEBRITIES GO TO?<\/h2>\n<p>\t\tYATAGHAN has captured the hearts of many trend setters and stars alike, for its ability to blend quite sophistication with bold individuality. Strikingly tribal chic designs that embody both heritage and modernity. Each design tells a story through its form, detail and soul. It\u2019s this rare balance of depth and design that makes YATAGHAN a natural choice for those in the spotlight, who value meaning as much as beauty.\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"440\" src=\"https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-23.png\" alt=\"\" srcset=\"https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-23.png 690w, https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-23-18x12.png 18w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"335\" height=\"440\" src=\"https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-24.png\" alt=\"\" srcset=\"https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-24.png 335w, https:\/\/www.yataghanjewellery.com\/sa\/wp-content\/uploads\/2025\/07\/Img-24-9x12.png 9w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Jennifer Lopez wearing Yataghan&#8217;s<br \/>\nTennis Necklace<\/h2>\n<p>\t\tJLO dazzled in our classic round brilliant tennis necklace, set in 18k white gold.\t\t\t<\/p>\n<h2>SHOP THE LOOK<\/h2>\n<h2>explore the world of high JEWELLERY<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>our story 2008 \/ year of foundation Founded in 2008 YATAGHAN was born from a desire to craft fine jewellery that honors heritage, while embracing modernity rooted in the cultural richness of Saudi Arabia, and inspired by the purity of architectural forms. Each piece reflects a soulful balance of tradition and innovation. Over the years,&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22999","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.yataghanjewellery.com\/sa\/wp-json\/wp\/v2\/pages\/22999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yataghanjewellery.com\/sa\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yataghanjewellery.com\/sa\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yataghanjewellery.com\/sa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yataghanjewellery.com\/sa\/wp-json\/wp\/v2\/comments?post=22999"}],"version-history":[{"count":0,"href":"https:\/\/www.yataghanjewellery.com\/sa\/wp-json\/wp\/v2\/pages\/22999\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yataghanjewellery.com\/sa\/wp-json\/wp\/v2\/media?parent=22999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}