YATAGHAN launches HURRIYAH, the Arabic word for FREEDOM, by using the shape of its Arabic calligraphy to create the contour of a butterfly. Butterflies signify personal transformation and growth. It was once said, “You cannot talk Butterfly language with caterpillar people.”
Each piece is engraved with the word FREEDOM. This collection is one that represents freedom in all its forms, whether freedom to be, to speak, to feel, or to dream.
The uniqueness of this collection comes from its inspiration and what it represents – personal freedom. When the royal decree was announced on June 2018 permitting women to drive in Saudi Arabia, the FREEDOM collection was launched.