OUR STORY
We’re all about creating exceptional jewellery that inspires you to express and celebrate yourself authentically.
OUR STORY
We’re all about creating exceptional jewellery that inspires you to express and celebrate yourself authentically.
2008 / YEAR OF FOUNDATION
Founded in 2008 YATAGHAN was born from a desire to craft fine jewellery that honors heritage, while embracing modernity rooted in the cultural richness of Saudi Arabia, and inspired by the purity of architectural forms.
Each piece reflects a soulful balance of tradition and innovation. Over the years, YATAGHAN has grown into a symbol of timeless, elegance and quiet strength, celebrated for its craftsmanship, ethical values and designs etched with the essence of individuality.
2016 / A NEW CHAPTER UNFOLDS
A decade after its inception, YATAGHAN marked a defining moment in 2018 with the opening of its first flagship boutique in one of Saudi Arabia’s premier luxury destinations.
Nestled within the heart of the Kingdom’s most iconic mall, the space was more than a store, it was a sanctuary of design, heritage, and self-expression. With its minimalist architecture and soulfully curated pieces, the boutique embodied the brand’s philosophy: where tradition meets modernity, and where every detail tells a story.
This milestone was not merely a physical expansion, but a powerful statement of presence, a bold step in sharing YATAGHAN’S spirit with the world.
2024 / A LEGACY HONOURED
In 2024, YATAGHAN was named Jewellery Brand of the Year by the Saudi Fashion Commission, a landmark honour and the first of its kind in the Kingdom’s history. As the inaugural recipient of this prestigious national honor, YATAGHAN’S journey from a visionary idea in 2008 to one of the most iconic Saudi brands was not only celebrated, but immortalized.
This award marked more than achievement; it was a tribute to years of dedication, cultural storytelling, and unwavering craftsmanship. It affirmed YATAGHAN’S enduring commitment to shaping not just jewellery, but a movement, one that honors heritage, champions individuality, and reflects the quiet strength of the modern Arab woman.
2025 / YATAGHAN AT KINGDOM TOWER
This year marks a bold new chapter as YATAGHAN opens its first flagship in Riyadh inside the prestigious Kingdom Tower, an iconic symbol of the capital’s elegance and ambition.
This new space is dedicated to our ever-growing Riyadh clientele, many of whom have stood beside us since our earliest days. More than a boutique, it is a tribute to their loyalty and our legacy.
The Kingdom Tower location will focus on our most exclusive offerings; high jewellery, bespoke creations, and meaningful gifting experiences that celebrate individuality.
We’re thrilled to bring the YATAGHAN spirit to the heart of Riyadh, and to continue writing our story, hand in hand with those who have helped shape it.
FOUNDER & CEO
SARAH ABUDAWOOD
SARAH ABUDAWOOD
Saudi designer and entrepreneur Sarah Abudawood founded YATAGHAN in 2008 with a bold vision: to redefine fine jewellery in the region through a lens of cultural depth, modern elegance, and personal meaning. With a background in design and a lifelong passion for architecture and heritage, Sarah merges the richness of Saudi tradition with the quiet power of minimalism, creating pieces that are not only timeless, but deeply human.
Under her leadership, YATAGHAN has grown into one of Saudi Arabia’s most iconic jewellery houses, celebrated for its craftsmanship, its celebration of identity, and its unwavering commitment to empowering women through design and storytelling.
Beyond her work at the bench and the boardroom, Sarah is a fierce advocate for the next generation of creatives. She is dedicated to mentoring and inspiring emerging designers to lead with purpose, authenticity, and pride in their roots, ensuring that the future of design in Saudi Arabia is as fearless and vibrant as its legacy.
WHAT INSPIRED THE NAME ‘YATAGHAN’ ?
The name YATAGHAN is inspired by the graceful curve of the Ottoman Yataghan sword, a symbol not only of strength and precision, but of balance.
A sword can be used to fight for what you believe in, or defend what you love. Embodying both power and protection, this duality reflects the rhythm of our daily lives were softness and strength coexist.
At YATAGHAN the same balances echo in every design…
Timeless, intentional, and created to honor both the heritage we come from, and individuality we stand for.
HOW DOES SARAH ABUDAWOOD BLEND YATAGHAN INSPIRATION INTO MODERN JEWELLERY, RESHAPING SAUDI ONLINE RETAIL?
Inspired by the spirit of the YATAGHAN, an enduring symbol of strength, precision and grace; Sarah sculpts sentiment into timeless jewellery that bridges heritage and modernity. Since founding the brand in 2008, she has pioneered the online fine jewellery movement in Saudi Arabia, becoming one of the first to set the standard for a new era in luxury retail.
At YATAGHAN, each piece is meticulously handcrafted by artisans, where natural beauty, minimalist design, cultural richness, and Sarah‘s deep admiration for architecture come together.
More than adornment, each YATAGHAN creation is a vessel for storytelling, embedding fragments of Saudi culture, identity, and legacy in to pieces meant to be worn, enjoyed, and treasured for generations.
FROM ARCHITECTURE TO GEMOLOGY: HOW DOES FOUNDER’S JOURNEY SHAPE THE UNIQUE DNA OF HER JEWELLERY COLLECTIONS?
Sarah Abudawood’s journey from architecture to gemology, is etched into every YATAGHAN creation. Her early love for form, structure, and spatial harmony naturally evolved into a passion for fine jewellery, where scale meets sentiment, and design becomes deeply personal.
Guided by her trained eye and intuitive sense of proportion, Sarah reimagines traditional motifs through a minimalist lens, crafting pieces that are both sculptural and soulful. This seamless blend of architectural precision and gemstone artistry is what gives YATAGHAN its unmistakable identity: modern yet rooted, bold yet refined, and crafted to resonate with your soul and echo your story silently, powerfully, and eternally.
WHY YATAGHAN IS THE CELEBRITIES GO TO?
YATAGHAN has captured the hearts of many trend setters and stars alike, for its ability to blend quite sophistication with bold individuality. Strikingly tribal chic designs that embody both heritage and modernity. Each design tells a story through its form, detail and soul. It’s this rare balance of depth and design that makes YATAGHAN a natural choice for those in the spotlight, who value meaning as much as beauty.
CELEBRITIES SPOTTED
IN YATAGHAN’S JEWELLERY
From red carpets to everyday elegance, countless celebrities have been seen wearing YATAGHAN’s signature designs — a celebration of timeless style and craftsmanship.
